Little Saigon

Font Size: + -

Feedback Print

Little Saigon Community Survey

We want to hear from you! Help shape the future of Westminster's Little Saigon. The survey takes just a few minutes and closes May 29. We welcome participants of all generations and backgrounds.

Take the Survey

Events

Little Saigon is a vibrant hub of culture, commerce, and community. This page highlights the latest programs, initiatives, and events that support local businesses, enhance the streetscape, and celebrate the area’s unique heritage.

News

City Awarded $250,000 Grant to Support Little Saigon

Post Date:01/05/2026

The City of Westminster has received a $250,000 grant from the State of California’s Jobs First Regional Investment Initiative to support economic growth and revitalization in Little Saigon.

The funding will help launch several initiatives from the city’s Little Saigon Blueprint for Investment, including hiring a dedicated Outreach Coordinator, building public-private partnerships, enhancing marketing and beautification efforts, and assessing streetscape improvements.

“This grant supports Westminster’s commitment to building a strong and sustainable local economy in Little Saigon,” said Mayor Chi Charlie Nguyen.

Read the full press release, and check back here for the latest news and updates on these exciting grant initiatives!

Return to full list >>

Blueprint for Investment

Background

Little Saigon has long been a vibrant center for Vietnamese culture and commerce, initially emerging to support Vietnamese refugees and entrepreneurs. Over time, the community has evolved, with younger generations developing new preferences for shopping, dining, and services. Meanwhile, as Orange County grows and diversifies, and digital platforms like Yelp and Instagram broaden Little Saigon's reach, the neighborhood faces a pivotal moment. Its original role as an immigrant hub has largely been fulfilled, but its cultural and historical significance risks being overshadowed by these changes.

Overview

In Fall 2020, the City commissioned a study by Streetsense to develop actionable strategies for enhancing Little Saigon’s economic vitality and cultural importance. The study, or “Blueprint,” aims to build on the area’s existing assets and identify improvements that will attract and retain diverse businesses and visitors. With over 700 businesses, $938.6 million in annual sales, and its status as a key cultural hub for the Vietnamese community, maintaining Little Saigon’s vibrancy is essential.

Recommendations

The Blueprint addresses the challenges facing Little Saigon and offers a series of recommendations based on extensive research and input from the Little Saigon Advisory Committee, which includes local stakeholders. Key recommendations include:

Appoint a Little Saigon community outreach leader
Establish management entities for Little Saigon
Develop a Little Saigon district brand and logo
Design and implement a comprehensive marketing strategy
Establish a civic art program
Create a Little Saigon pop-up activation program
Pilot a soap-and-water improvement block program
Support the creation of shared parking
Increase street furniture and landscaping on Bolsa Avenue

For more detailed information, you can access the full report by clicking below.

Little Saigon: Blueprint for Investment