The City of Westminster is seeking qualified firms to develop a comprehensive brand identity, environmental brand expression framework, and integrated marketing strategy for Little Saigon — the largest Vietnamese enclave outside of Vietnam.

This initiative will help strengthen Little Saigon’s identity as a vibrant cultural and commercial destination, aligning with the Little Saigon Gateway Arch Project, Little Saigon Streetscape Study, and the  Little Saigon: Blueprint for Investment.

The selected consultant will serve as the City’s creative partner, working with the communications and outreach team to shape and implement this vision.

Proposals are due Monday, March 23, 2026 at 5:00 p.m.

Interested firms are encouraged to review the full Request for Proposals for details, timeline, and submission requirements

View Full RFP