View Full Request for Proposals (PDF)

The City of Westminster (“City”) invites qualified firms to submit proposals to develop a comprehensive brand identity, environmental brand expression framework, and integrated marketing strategy for Little Saigon. The City’s communication and outreach team will work to advance the goals of this RFP. The consultant will serve as lead creative partner and brand development strategist while utilizing the City’s communication and outreach team to integrate the Little Saigon Brand Identity, Environmental Integration, and Marketing Strategies.

Westminster’s Little Saigon is a culturally significant commercial district and the largest Vietnamese enclave outside of Vietnam. The City seeks to establish a cohesive and authentic identity that strengthens its position as a vibrant cultural and commercial destination for residents, businesses, and visitors.

This effort shall align with the Little Saigon Gateway Arch Project, Little Saigon Streetscape Study, and findings from the Little Saigon: Blueprint for Investment. The project is funded in part through grant resources and must meet associated performance and reporting requirements.

Responses to this Request for Proposal (RFP) will be accepted until Monday, March 23, 2026 at 5:00 p.m. Proposals received after this date/time will not be considered. It is the responsibility of the Respondent to ensure that proposal has sufficient time to be received by the City of Westminster prior to this due date and time. Interviews may take place later, at the city’s discretion.

The City of Westminster reserves the right to make changes to the schedule below, but plans to adhere to the implementation of this RFP process as follows: