Background
Little Saigon has long been a vibrant center for Vietnamese culture and commerce, initially emerging to support Vietnamese refugees and entrepreneurs. Over time, the community has evolved, with younger generations developing new preferences for shopping, dining, and services. Meanwhile, as Orange County grows and diversifies, and digital platforms like Yelp and Instagram broaden Little Saigon's reach, the neighborhood faces a pivotal moment. Its original role as an immigrant hub has largely been fulfilled, but its cultural and historical significance risks being overshadowed by these changes.
Overview
In Fall 2020, the City commissioned a study by Streetsense to develop actionable strategies for enhancing Little Saigon’s economic vitality and cultural importance. The study, or “Blueprint,” aims to build on the area’s existing assets and identify improvements that will attract and retain diverse businesses and visitors. With over 700 businesses, $938.6 million in annual sales, and its status as a key cultural hub for the Vietnamese community, maintaining Little Saigon’s vibrancy is essential.
Recommendations
The Blueprint addresses the challenges facing Little Saigon and offers a series of recommendations based on extensive research and input from the Little Saigon Advisory Committee, which includes local stakeholders. Key recommendations include:
- Appoint a Little Saigon community outreach leader
- Establish management entities for Little Saigon
- Develop a Little Saigon district brand and logo
- Design and implement a comprehensive marketing strategy
- Establish a civic art program
- Create a Little Saigon pop-up activation program
- Pilot a soap-and-water improvement block program
- Support the creation of shared parking
- Increase street furniture and landscaping on Bolsa Avenue
For more detailed information, you can access the full report by clicking below.
Little Saigon: Blueprint for Investment
